Platform/Compliance360/Fair Housing
Compliance360 · Fair Housing

Fair housing language,
checked where each property sits.

Compliance360 analyses listing, website, ad and social copy for protected-class language, resolves it against the federal, state and city rules in force for that property, and shows every place the same phrase runs across your portfolio.

Fair Housing review of a Los Angeles listing: “vouchers are not accepted” flagged high risk under California source-of-income protection, with channel coverage and the jurisdiction’s protected classes
Every channelILS, property website, Google, Meta and organic social.
Jurisdiction-awareFederal, state and city protected classes, per property.
Rule basis on every flagWhy it’s a risk, and a compliant rewrite.
Portfolio blast radiusWhere one phrase runs, and where it’s a violation.
Why it exists

The same sentence can be lawful in one city and a violation in the next.

Federal fair housing law sets the floor: seven protected classes. States and cities keep adding to it. Source of income, age, marital status, military status and more are protected in some places and not others, so a national template or a single copywriter can’t keep every listing right. Most fair housing advertising problems aren’t malicious. They’re a phrase that was fine in Austin, copied to Brooklyn.

  • “No vouchers” is a violation where source of income is protected (California, New York, Washington, Colorado and many cities) and generally lawful where it isn’t.
  • “Ideal for young professionals” reads as familial-status steering, the kind of phrase a keyword filter misses.
  • Imagery counts too a gallery that shows one narrow demographic is a review prompt, not a determination.
Portfolio blast radius for “vouchers not accepted”: listings, properties and active ads, and the states where it is a violation
How it works

From the first scan to the verified fix.

  1. 01

    Analyse

    Listing, website, ad and social copy is read span by span, not keyword by keyword, with guards against false positives like “master bedroom” or “wheelchair-accessible”.

  2. 02

    Resolve

    Each phrase is checked against the protected classes in force where that property sits: federal, state and city.

  3. 03

    Explain

    Every flag carries its severity, protected class, channel, rule basis and a suggested compliant rewrite.

  4. 04

    Remediate

    See every listing and ad that carries the same phrase, fix it once, and keep a dated audit record of the review.

What you get

Everything Fair Housing gives your team.

Protected-class detection

Familial status, source of income, disability, religion, national origin and more, with the specific rule each flag rests on.

Jurisdiction resolution

The classes protected at the property’s address, from the Fair Housing Act baseline to state and city additions.

Channel coverage

ILS listings, the property website, Google Ads, Meta and organic social, each marked clean, flagged or not connected.

Portfolio blast radius

One phrase, every place it appears, and a map of where it’s a violation and where it isn’t.

Imagery review prompts

Representation and AI-imagery prompts for a person to review. Signals, never determinations.

Audit record

Findings, rule basis and the reviewer’s sign-off in one dated record, exportable as PDF or JSON.

Why it matters

One finding. Four teams who care.

Fair Housing isn’t only a compliance tool. The same finding protects revenue, brand and renters’ trust.

See it on your portfolio
MARKETING

Write once, publish safely

Know a phrase is safe in every market before it syndicates to five ILS and two ad platforms.

COMPLIANCE

A rule basis for every flag

Each finding cites the protected class and the jurisdiction, so review is fast and defensible.

LEGAL

A dated record of diligence

Show what was reviewed, what was changed and who signed off.

OPERATIONS

One answer across the portfolio

Find every property running the same risky phrase, not just the one someone noticed.

Why a suite beats a point solution

Part of Compliance360, not another login.

The usual way

A keyword list or a one-off audit

Catches the obvious words in one channel, on one day, with no idea which rules apply at which property.

Copy
Keyword list
Spreadsheet
Misses jurisdiction, misses the other channels, leaves no record.
Fair Housing in Compliance360

One view, one rulebook, one trail.

Fair Housing shares your properties, jurisdictions and audit trail with the rest of Compliance360. The flag sits beside that property’s fee, listing, accessibility and image findings, SiteArchiver can prove what a page said on a given date, and Paul can answer “where are we running this phrase?” across everything at once.

One view
Every property × service, scored together.
One rulebook
Jurisdictions resolved once, for every module.
One trail
Findings, fixes and evidence on one record.
The rest of Compliance360

Six surfaces. One view.

Fair Housing shares your properties, jurisdictions and audit trail with five more services. See the whole suite.

FAQ

Fair Housing questions.

It analyses listing, website, ad and social copy for language that can indicate a preference or limitation based on a protected class, such as familial status, source of income, disability, religion or national origin, and resolves each phrase against the federal, state and city rules in force for that property.

It depends on where the property is. The federal Fair Housing Act does not protect source of income, but many states and cities do, including California, New York, Washington and Colorado. Where source of income is protected, refusing housing vouchers in an ad is a violation. Compliance360 flags it where it applies and marks it as recognized but not actionable where it doesn’t.

No. Every output is a flag for review with a rule basis, never a compliance certification. A person makes the call, and the review is recorded.

ILS listings such as Apartments.com and Zillow, the property website, Google Ads, Meta (Facebook and Instagram) and organic social, wherever those channels are connected for the property.

You see the phrase, the protected class, the rule basis and a suggested compliant rewrite, plus every other listing and ad across the portfolio that carries the same phrase. Accepting a rewrite and generating the audit record keeps a dated trail of the review.

Compliance360 · Fair Housing

See Fair Housing on your own portfolio.

We’ll run it on a live property and walk you through what it finds, and what the rest of Compliance360 adds.