Privacy Policy

Effective Date: 6/30/2025

Last Updated: 6/30/2025

At THE BRYNSON GROUP LIMITED LIABILITY COMPANY ("Company," "we," "us," or "our"), we respect your privacy and are committed to protecting it through this Privacy Policy. This policy applies to our websites https://brynson.com and https://brynsights.brynson.com (collectively, the "Websites") and our related services, and describes how we collect, use, disclose, and protect your information.

By accessing or using our Websites or services, you agree to this Privacy Policy. If you do not agree with this policy, please do not use our Websites or services.

We may update this policy from time to time. We will electronically notify you of any material changes and provide you a reasonable opportunity to withdraw consent to any materially different processing activities. Continued use after changes constitutes your acceptance of the updated terms.

1. Scope of This Policy

This policy applies to:

• Information collected through our Websites
• Information collected via email, text, or other communications
• Information collected via mobile or desktop applications
• Information collected when you interact with our advertisements or third-party applications
• Information collected through our business services and platform

This policy does not apply to:

• Information collected offline or through other means not connected to our services
• Information collected by third parties, including advertisers, content providers, and service providers linked from our Websites
• Employment-related information about our employees

2. Children Under the Age of 16

Our Websites and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us at info@thebrynsongroup.com.

3. Information We Collect

Categories of Personal Information Collected

We collect the following categories of personal information:

• Identifiers: Name, email address, phone number, business address, job title, company name, IP address, and unique device identifiers.
• Commercial Information: Records of products or services considered or purchased, payment information, and transaction history.
• Internet/Electronic Activity: Website usage data, browsing history on our sites, search history within our platform, and interaction with advertisements.
• Geolocation Data: Precise location information for properties in our system, and general location data from IP addresses.
• Professional Information: Job title, company affiliation, business contact information, and professional credentials.
• Inferences: Profiles reflecting preferences, characteristics, behavior, and attitudes drawn from other personal information.

Sensitive Personal Information:

• Precise geolocation data for properties
• Account login credentials (encrypted)
• Contents of communications (when you contact us)

Sources of Information

We collect information from:

• Directly from you: When you register for our services, contact us, attend events, or use our platform.
• Automatically: Through cookies, web beacons, and similar technologies when you use our Websites or services.
• Third parties: Including:
  • Conference organizers (attendee lists)
  • Our business clients (property and lead data they provide)
  • ILS platforms (Apartments.com, Zillow, etc.) through data feeds
  • Service providers (analytics, hosting, email services)
  • Publicly available sources

4. How We Use Your Information

We use personal information for the following business purposes:

• Service Provision: Providing, maintaining, and improving our Websites and services, including our property management analytics platform.
• Customer Support: Responding to requests, providing customer service, and resolving issues.
• Communication: Sending updates, newsletters, marketing communications, and service-related announcements.
• Analytics: Understanding usage patterns, improving user experience, and conducting business analytics.
• Legal Compliance: Complying with legal obligations, preventing fraud, and protecting our rights.
• Marketing: Delivering targeted advertisements and marketing content (you can opt out).
• Business Operations: Processing payments, managing accounts, and conducting audits.

5. How We Share Your Information

Categories of Third Parties

We may share your information with:

• Service Providers: Companies that provide services on our behalf, including:
  • HubSpot (CRM and email marketing)
  • Mailchimp (email marketing)
  • Google (Analytics and advertising)
  • PostHog (analytics)
  • Heroku (hosting services)
  • Payment processors
• Business Clients: We may share aggregated or anonymized data with our property management clients for analytics purposes. We do not share your personal contact information with other clients.
• Affiliates: Subsidiaries and affiliates for business purposes.
• Business Transfers: In connection with mergers, acquisitions, or asset sales.
• Legal Authorities: When required by law, court order, or to protect our rights and safety.
• Advertising Partners: We share information with advertising partners for targeted advertising purposes.

Sale and Sharing of Personal Information

Categories of information sold/shared: Identifiers, commercial information, internet activity, and inferences.

Categories of third parties: Analytics providers, advertising networks, and marketing platforms.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, typically:

• Account information: For the duration of your account plus 7 years
• Marketing communications: Until you unsubscribe plus 2 years
• Analytics data: Up to 26 months

Legal requirements may require longer retention periods.

7. Your Privacy Rights

California and Other State Rights

If you are a California resident or resident of Virginia, Colorado, Connecticut, Utah, or Minnesota, you have the right to:

• Know/Access: Request information about the categories and specific pieces of personal information we collect, use, disclose, and sell.
• Delete: Request deletion of your personal information, subject to certain exceptions.
• Correct: Request correction of inaccurate personal information.
• Opt-Out of Sales/Sharing: Opt out of the sale or sharing of your personal information for targeted advertising.
• Opt-Out of Profiling: Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects (Minnesota residents have additional rights to question profiling decisions).
• Data Portability: Receive a copy of your personal information in a portable format.
• Non-Discrimination: You will not receive discriminatory treatment for exercising these rights.

Minnesota-Specific Rights

Minnesota residents have additional rights, including:

• The right to question the results of profiling that resulted in a specific decision
• The right to be informed of the reason profiling resulted in a specific decision
• The right to review and correct data used in profiling for reevaluation

How to Exercise Your Rights

To exercise these rights:

• Email: info@thebrynsongroup.com
• Phone: 518.503.3191
• Online: www.brynson.com

Response Time: We will respond within 45 days of receiving your request (may be extended by additional 60 days if necessary).

Verification: We may require verification of your identity before processing requests.

Appeals Process: If we deny your request, you may appeal by contacting us using the same methods above. We will respond to appeals within 45 days (may be extended by additional 60 days). If your appeal is denied, you may contact your state's Attorney General.

Opt-Out Methods

Universal Opt-Out: We honor Global Privacy Control (GPC) and other universal opt-out mechanisms.

Manual Opt-Out: Use the links below or contact us directly:

• Email: info@thebrynsongroup.com

8. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

• Enhance user experience
• Measure website performance and analyze usage
• Deliver targeted advertisements
• Remember your preferences

Types of cookies we use:

• Essential: Required for website functionality
• Analytics: Google Analytics and PostHog for usage analysis
• Marketing: For targeted advertising and marketing campaigns

Your choices:

• Browser settings: Most browsers allow you to control cookies
• Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
• Network Advertising Initiative: https://www.networkadvertising.org/choices/
• Digital Advertising Alliance: https://www.aboutads.info/choices/

9. International Data Transfers

If you access our services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries with different data protection laws. By using our services, you consent to these transfers.

10. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information, including:

• Encryption of sensitive data
• Secure hosting environments
• Access controls and authentication
• Regular security assessments

However, no transmission or storage method is completely secure. You acknowledge and accept this inherent risk.

11. Contact Information

For questions, concerns, or to exercise your privacy rights:

• Email: info@thebrynsongroup.com
• Mailing Address: The Brynson Group LLC, 255 River Street Suite 008, Troy, NY 12180
• Phone: 518.503.3191
• Chief Privacy Officer: Anthony Paganucci

© 2024 The Brynson Group, LLC. All Rights Reserved.