Multifamily Reimagined™
One Platform.
Unified Intelligence.
Marketing. Operations. Compliance. Intelligence. All connected in one platform built for multifamily operators of any size.
Why Brynson
Unmatched visibility for action-oriented property managers.
Brynsights™ is the industry's leading and first unbiased Multifamily Intelligence Platform connecting marketing, operations, and asset management into one centralized command center.
Built by operators, for operators, Brynsights™ unites three core pillars that redefine performance management and compliance standards across multifamily portfolios:
ILS Management™
The industry's leading solution for ILS optimization.
Simplifies oversight and spending across all listing services, audits contracts, tracks performance, and identifies inefficiencies to maximize ROI portfolio-wide.
Learn MorePortfolio Business Intelligence
The standard for executive and operational clarity.
Consolidates PMS, marketing, and financial data into one source of truth, delivering real-time dashboards, predictive analytics, and custom reporting that drive faster, smarter decisions.
Learn MoreFee Transparency Compliance Monitor™
The first and only automated fee compliance system.
Audits property websites daily to ensure pricing and fee accuracy, protects NOI, and provides permanent proof of compliance for state and federal transparency laws.
Scan Your Website NowAI Assistant
Meet Paul
Your AI-powered assistant that connects every Brynsights™ module, answering complex questions, generating insights, and proactively flagging opportunities. It's like having a full-time analyst, compliance officer, and strategist all in one platform.
Talk to Paul like a trusted colleague — ask questions, get recommendations, and make data-driven decisions with confidence.
- Natural language portfolio queries
- Real-time performance insights
- Personalized optimization recommendations
- Intelligent budget allocation suggestions
Platform
Introducing Brynsights™
A unified ecosystem where marketing, operations, and compliance talk to each other in real-time. Every data point connected. Every insight actionable. Every decision informed. Talk to your data like you'd talk to an analyst — and get answers instantly with AI.
- Portfolio-wide visibility and control
- Real-time performance analytics
- Automated optimization recommendations
- Unified billing and reporting
Problems We Solve
We Know Your Challenges
Managing multifamily operations shouldn't mean juggling dozens of disconnected tools. We've built our platform to solve the most critical pain points.
Fragmented Ecosystems
Teams juggle multiple platforms, vendors, and reporting tools without a unified view. Manual optimizations waste time, and compliance risks are easily overlooked.
Brynsights™ unifies listings, vendor data, and analytics into one platform—reducing hours wasted and cutting ILS spend by 15–20%.
Opaque Performance
Leadership struggles with transparency into property, portfolio, and vendor performance. Investor communication requires heavy manual prep and lacks consistency.
Brynsights™ surfaces objective, vendor-neutral insights and automates stakeholder reporting—boosting confidence and clarity for owners, executives, and partners.
Billing Errors & Hidden Costs
ILS invoicing is error-prone, time-consuming, and difficult to audit. Properties often overpay due to unchecked lease counts or misapplied charges.
Brynsights™ automates invoice consolidation, audits pay-per-lease bills before invoicing, and tracks marketing expenses—recovering up to six figures annually.
Disconnected Reporting
Teams spend countless hours building manual reports in Excel, pulling data from PMS/CRM, and reconciling mismatched metrics. Portfolio visibility is siloed.
Brynsights™ provides a single source of truth with real-time dashboards, auto-updated reporting, and unified logins—saving 20–30 hours per month.
Reactive Asset Management
Asset managers make decisions reactively due to fragmented data across marketing, operations, and accounting. Benchmarking and forecasting are inconsistent.
Brynsights™ delivers predictive analytics, verified comps, and unified intelligence—enabling proactive portfolio management and faster, data-driven decisions.
Over-Reliance on Analysts
Accessing insights requires analyst bandwidth and specialized reporting skills. Frontline teams can't self-serve data in real-time.
Brynsights™ leverages "Paul," an AI-powered analyst that answers questions, generates charts, and sends anomaly alerts—saving up to 40 hours weekly.
Integrations
Integrated With Leading Platforms
Testimonials
Trusted by Industry Leaders
"Working with Brynson has been a game changer for us. Their white glove support and expert guidance have made navigating ILS options effortless. We've seen a significant boost in qualified traffic and occupancy across our portfolio, all thanks to their tailored approach and real-time insights. Brynson truly feels like an extension of our team."
Julie Massry Knox
Director of Leasing and Marketing
"Partnering with Brynson has doubled our efficiency. As a marketing team, we often didn't have the bandwidth to be proactive. Brynsights™ has made us not only more productive but confident in our decisions."
Sam Judge
Managing Partner
"We've truly transformed as a business in months. Moving away from manual processes and time spent gathering information on a weekly basis to one portfolio view with market and portfolio intelligence is game changing."
Jim Finning
Owner / President
Client Partners
Industry Leaders We Partner With
Got Questions?
Frequently Asked Questions
Everything you need to know about ILS Management and how Brynson can help your portfolio.
ILS Management is the process of centralizing and optimizing your Internet Listing Service sources (like Apartments.com, Zillow, Rent.com) through a single platform. Brynson handles vendor relationships, billing consolidation, and performance tracking so you can focus on leasing.
Brynson provides preferred partner pricing across all major ILS platforms regardless of your portfolio size. We also use AI-powered analytics to identify underperforming listings and recommend budget reallocation, typically saving clients 15-30% on their ILS spend.
Brynsights is our proprietary platform that gives you real-time visibility into all your ILS performance data. It includes portfolio directories, conversion tracking, source attribution, and our AI assistant "Ask Paul" for instant insights.
Ask Paul is your personal AI assistant built into Brynsights. You can ask questions about your portfolio performance in plain English—like "Which properties have the lowest conversion rates?" or "Where should I reallocate my Q2 budget?"—and get instant, actionable answers.
No. Brynson works with your existing ILS relationships. We can help you transition contracts to preferred pricing terms, but there's no requirement to cancel or change vendors. We integrate with all major listing platforms.
Most clients are fully onboarded within 2-4 weeks. We handle the heavy lifting of connecting your data sources, and our team provides dedicated support throughout the process.
Start Transforming Your Property Management
You've got nothing to lose and everything to gain — let us show you how Brynson can boost your property's performance!