ILS Management™
Take Control of Your Marketing Ad Spend
ILS Management™ gives multifamily teams complete control over their Internet Listing Services. Powered by Brynsights™, it unifies listings, contracts, billing, and performance into one platform built for accountability.
Instead of chasing reports and questioning invoices, teams see exactly where dollars are going, what is converting, and what needs to change.
Less Waste
Know exactly where every dollar goes
Better Decisions
Data-driven spend allocation
Full Accountability
Track every change and outcome
One Platform
All ILS in a single view
The outcome is clear: less waste, better decisions, and ILS spend that actually works for your portfolio—not against it.
What's In It For You
Complete ILS Control
Everything you need to manage Internet Listing Services strategically and at scale.
Portfolio-Wide ILS Oversight
Centralizes all ILS contracts, packages, and performance so teams can manage listings consistently and strategically at scale.
Portfolio Directory
A single, searchable source of truth for every asset, partner, and platform—eliminating guesswork and institutional knowledge gaps.
Accurate, Real-Time Syndication
Ensures pricing, availability, fees, and content flow accurately and consistently across every channel, reducing errors and prospect friction.
Quality Assurance
Proactive Audits & Visual Standards
Don't wait for problems to surface. Catch issues early with structured reviews and maintain consistent quality across your entire portfolio.
Digital Curb Appeal Audits™
Evaluates how each property shows up online, identifying content gaps, inconsistencies, and missed opportunities that impact lead quality and conversion.
Quarterly Performance Audits
Provides structured, proactive reviews of listings, spend, accuracy, and performance so issues are caught early—not after budgets are blown.
Professional Photoshoots & Visual Standards
Coordinates high-quality photography and visuals that increase engagement, improve first impressions, and strengthen competitive positioning.
Accountability
Track Every Dollar, Every Action
Full visibility into where your money goes and what it produces.
Conversion Data & Source Tracking
Connects leads to outcomes, showing which channels actually drive leases so teams can reallocate spend with confidence and eliminate waste.
Activity Logs for Full Accountability
Tracks every change, update, and action across listings, creating transparency across onsite, regional, and corporate teams.
Consolidated Billing
Combines partner invoices into one streamlined, portfolio-wide billing experience—reducing errors, saving time, and improving financial control.
Integrated Partners
Works With All Major ILS Platforms
Brynson integrates with every major Internet Listing Service, giving you unified control regardless of which platforms you use.
Questions?
ILS Management FAQs
Common questions about ILS management, preferred pricing, and consolidated billing.
Brynson ILS Management integrates with all major apartment listing platforms including Apartments.com, Zillow, Rent.com, Realtor.com, Zumper, HotPads, and many more. If you use an ILS, we likely already integrate with it.
Savings vary by portfolio size and current contracts, but most clients see 15-30% reduction in ILS spend through preferred partner pricing alone. Combined with our optimization recommendations, total savings are often higher.
No. You maintain full control over your ILS strategy and vendor relationships. Brynson acts as a management layer that provides better pricing, consolidated billing, and performance insights—not a replacement for your decision-making.
Instead of receiving separate invoices from each ILS platform (Apartments.com, Zillow, etc.), Brynson provides a single consolidated invoice for all your listing services. This simplifies accounting, improves spend visibility, and makes it easier to track your total marketing investment.
ILS Management is the process of centralizing and optimizing your Internet Listing Service sources through a single platform. Brynson handles vendor relationships, preferred pricing negotiations, billing consolidation, and performance tracking—allowing you to focus on leasing instead of managing multiple vendor relationships.
Ready to Take Back Control?
Stop chasing reports and questioning invoices. See exactly where your ILS dollars go and make them work harder for your portfolio.