Platform/ILS Management™

Take control of your ILS ad spend.

ILS Management™ unifies contracts, packages, syndication, billing and performance across every Internet Listing Service, so you see exactly where each dollar goes, what converts, and what needs to change.

ILS Performance Review: ILS performance over time, signals and property signals
Less wasteKnow exactly where every dollar goes.
Better decisionsSpend allocated by cost per lease, not habit.
Full accountabilityEvery change and outcome, tracked.
One platformEvery ILS in a single view.
Source tracking

Cost per lease, by source. Finally.

Spend, leads, tours and signed leases by ILS, month by month. Only months with complete invoice data count.

$1,152
Blended cost / lease · ▼11% vs prior 3 mo
$964
Zillow, the most efficient ILS
Watch Paul answer it
Cost per lease and leases by ILS over twelve months
Channel scorecard: share of spend vs share of leases
Signal → action

From “cost per lease is too high” to a package change.

Every property gets its own signals against the portfolio rate for each ILS. When Apartments.com is costing $4,993 a lease at one property against $1,528 across the portfolio, the fix is one click away: ask Paul why, or start the package change right there.

  • Shows its working: what was measured, the formula and a confidence level. “At stake” is never sold as guaranteed savings.
  • Package changes across every ILS: each property’s current plan and price, change several at once, submit for approval.
Property view with ILS signals and Start package change
Package change across five ILS
What’s in it for you

Complete ILS control.

Everything you need to run Internet Listing Services strategically, at one property or a thousand.

Portfolio-wide oversight

Every ILS contract, package and performance metric centralized, so listings are managed consistently at scale.

Portfolio directory

One searchable source of truth for every asset, partner and platform. No more institutional-knowledge gaps.

Accurate syndication

Pricing, availability, fees and content kept consistent across every channel, and checked against your PMS nightly.

Conversion & source tracking

Leads connected to leases, so you reallocate with confidence and eliminate waste.

Every package change, logged

Who asked for what, on which ILS, at which property, and where it stands. All visible to onsite, regional and corporate.

Consolidated billing

Partner invoices combined into one, with pay-per-lease audited before it’s paid, recovering up to six figures a year.

Listing consistency

Every ILS says what your PMS says.

The moment a listing on Apartments.com, Zillow, Apartment List or Zumper drifts from your PMS (rent, beds, fees, amenities), you see it field by field, ranked by severity, before a resident does.

  • Brynson fixes it. Our team corrects the listing with the ILS, and the next scan confirms it matches your PMS.
  • Feeds Compliance360, because a fee mismatch is also a disclosure risk.
Which listings are out of sync?
Fees and pricing checked field by field: your PMS against HelloData, Apartments.com, Apartment List, Zillow and Zumper; admin fee $400 on two ILS where the PMS says $250
Alert: the address in your PMS vs what Apartments.com shows
Portfolio-wide oversight

Every property. Every ILS. One grid.

Cost per lease for each property on each ILS, colored against the portfolio rate, with the dollars at stake beside it, so the conversation starts where the money is.

Property
Apartment List
Apartments.com
Zillow
Zumper
$ at stake
Alexa DivideAustin, TX
$392
$1,180
$560
$702
$9.4k
Cascade Residence GardensDenver, CO
$640
$598
$505
$810
$6.1k
Central Towers OaksPhoenix, AZ
$430
$655
$1,040
$690
$8.2k
RK PropertyNashville, TN
$370
$585
$520
$1,310
$7.6k
Portfolio ratecost per lease · Mar–Aug
$408
$612
$540
$748
Below portfolio rateWithin 15%Above portfolio rateEvery ILS has properties in each band. The grid shows where a package fits, not which partner is better.
Preferred partner pricing

Big-portfolio rates. Any portfolio size.

Brynson works with every major ILS and brings preferred pricing whether you run 50 units or 50,000. Keep your relationships. We just make them work harder.

How preferred pricing works
  1. 1
    We review what you pay today. Every ILS package, contract and invoice across your portfolio, side by side.
  2. 2
    We move you to preferred terms. Eligible packages shift to Brynson’s partner rates. Your listings and relationships stay as they are.
  3. 3
    One invoice, checked every month. All ILS on a single consolidated bill, with pay-per-lease charges audited before you pay.
50 unitsPreferred terms
50,000 unitsPreferred terms

Same rates at any size. No long-term contracts.

Ask Paul where your ILS budget should go.He attributes every lease to its source and tells you what to move.
FAQ

ILS questions.

Centralizing and optimizing your Internet Listing Services (Apartments.com, Zillow and more) through one platform. Brynson handles vendor relationships, billing consolidation and performance tracking so you can focus on leasing.

Preferred partner pricing across every major ILS regardless of portfolio size, plus analytics that identify underperforming sources and recommend reallocation, typically 15–30% off ILS spend.

No. You keep full control of your ILS strategy and relationships. Brynson is a management layer (better pricing, consolidated billing and insight), not a replacement for your decisions.

One invoice for all your listing services instead of one per ILS, with pay-per-lease charges audited against actual lease counts before you pay.

Brynson ILS Management integrates with all major apartment listing platforms including Apartments.com, Zillow, Realtor.com, Zumper, HotPads, and many more. If you use an ILS, we likely already integrate with it.

Savings vary by portfolio size and current contracts, but most clients see 15-30% reduction in ILS spend through preferred partner pricing alone. Combined with our optimization recommendations, total savings are often higher.

ILS Management™

Ready to take back control?

Stop chasing reports and questioning invoices. See exactly where your ILS dollars go, and make them work harder.