Anthony Paganucci

With more than two decades in multifamily, Anthony Paganucci has held senior leadership roles across management and marketing, and has spent his career studying where the industry’s data, dollars, and decisions actually meet.

He founded Brynson on a simple premise: success in multifamily should not be rationed by portfolio size. As the creator of ILS Management™, he transformed how property management companies and owner/operators approach their ILS investments, turning a fragmented spend category into a managed discipline.

Today, with Brynsights™, he’s pushing the category further, combining data and AI to give marketers, operators, and asset managers a single, unbiased view of performance across vendors and portfolios.

Anthony is an unapologetically fresh voice in the industry, known for cutting through vendor narratives, calling out conflicts of interest, and arguing that the next decade of multifamily belongs to the operators who treat data as strategy, not a side effect.