BrynsightsBI pulls your ILS, PMS and every connected tool into one view of marketing, operations and asset data. Live dashboards, reports that write themselves, and signals that tell you what changed before it hits NOI.

Reporting is a product in its own right here, not an export button.
“Monthly owner report for flagship properties with attribution and compliance, plus an AI recap.” Paul assembles the sections, writes the takeaways and shows a live preview, and you can edit anything.


Start with Paul, a guided build or a SQL workbench. Or upload the report you already send and Brynson rebuilds it on live data, flagging the one section it can’t source. Brand it once, schedule it, and it lands in inboxes as a PDF.


Your home screen is a command center: portfolio, integrations, compliance and signals share one consistent tile, each leading with its most urgent item.

Grades per property, the most urgent issue in a sentence.

Consistency by property and source, with mismatches totaled.

GA4, PMS and partner data at a glance, synced minutes ago.
Rent comps, attribution and search demand, in the same reports your owners already read.

Unit-type comps from HelloData, built into every owner report.

First touch vs. last touch, and where last-click mis-credits your channels.

What changed in search demand, in a sentence, including AI-referral traffic.

How each community shows up when renters look, tracked over time.
Your whole tech stack behind one secure sign-in, with role-based access by property.
Enterprise-grade protection at rest and in transit, with every action logged.
A proactive partner focused on your goals. Onboarded in 2–4 weeks, data flowing in 24–48 hours.
Brynsights integrates with all major ILS platforms including Apartments.com, Zillow, Realtor.com, and more. We also connect with popular PMS systems to provide complete visibility into your marketing and leasing performance.
Unlike individual ILS dashboards that only show their own data, Brynsights consolidates all your ILS performance into one unified view. You can compare performance across platforms, track total spend, and get AI-powered recommendations on where to allocate your budget.
Ask Paul anything about your portfolio performance in plain English. Common questions include: "Which properties are underperforming?", "Where should I increase my ad spend?", "What's my cost per lead by source?", and "Show me my top performing listings."
Yes, Brynsights uses enterprise-grade security including SOC 2 compliance, encrypted data transmission, and secure cloud infrastructure. Your data is never shared with third parties or used for any purpose other than your reporting.
Most clients see their first data within 24-48 hours of connecting their sources. Full historical data import typically completes within the first week, giving you immediate access to trend analysis and performance insights.
Yes, Brynsights offers flexible reporting options including PDF exports, Excel downloads, and scheduled automated reports. You can customize reports for different stakeholders and set up recurring delivery.
Move faster, with numbers every stakeholder can trust, and see which ones they shouldn’t yet.