Portfolio Business Intelligence
Your All-In-One Command Center
Brynsights gives multifamily teams a clear, unified view of performance across marketing, operations, and asset management. No more chasing reports, reconciling mismatched metrics, or waiting on analysts for answers.
Replace guesswork with clarity. Move faster, work smarter, and make decisions that can be trusted across every asset and every stakeholder.
Real-Time Clarity
See what's happening across your portfolio right now
No More Guesswork
Make decisions backed by unified, unbiased data
One Source of Truth
All your marketing, ops, and asset data in one place
AI-Powered Insights
Paul surfaces what matters before you ask
Partner Integrations
Connects Your Entire Tech Stack
Brynsights integrates with your existing PMS, marketing platforms, and ILS sources into one seamless operating ecosystem. Single login, centralized access.
and more...
Advanced AI Intelligence
Meet Paul
Paul is the AI that brings it all together. He connects every data source, surfaces insights, flags risks, and guides decision-making before issues impact performance. Talk to Paul like a trusted colleague.
Natural Language Queries
Ask questions in plain English and get instant answers about your portfolio
Actionable Strategies
Translates insights into clear next steps that protect NOI and improve results
Proactive Alerts
Surfaces risks and opportunities before they impact performance
Execution Power
In Enterprise, Paul doesn't just recommend—he executes across connected platforms
What's In It For You
Portfolio Intelligence Dashboards
See what's happening across your portfolio in real time. Understand exactly where to act.
Portfolio Intelligence Dashboards
Visualizes key performance metrics across properties and portfolios in real time, giving executives and regional leaders instant clarity without manual reporting.
Analytics & Reporting
Transforms raw data into clear, decision-ready insights that guide pricing, marketing, and operational strategy.
BI Builder
Creates custom reports and views tailored to your portfolio so teams can answer ownership and leadership questions without outside analysts.
Market Intelligence
Competitor Analysis That Actually Helps
Surfaces real market intelligence to help teams position, price, and promote assets with confidence.
Real-Time Unit-Specific Rent Comps
Delivers live, unit-level pricing comparisons to ensure competitive accuracy and informed revenue decisions.
Historical Competitor Concessions
Reveals past specials and discounting trends so teams can anticipate market shifts and avoid unnecessary giveaways.
Detailed Amenity Analysis
Shows how your amenities truly stack up in the market, supporting smarter pricing and marketing decisions.
Effective Rents
Calculates true rent performance by factoring in concessions, providing a realistic picture of revenue and competitiveness.
Similarity Breakdowns
Identifies your closest competitors using real data, not assumptions, ensuring benchmarking is accurate and relevant.
"Who's Searching What" SEO Snapshot
Reveals the exact search terms prospects use, helping marketing teams attract higher-intent traffic.
Enterprise Ready
Security, Support & Success
Brynsights protects your portfolio data with enterprise-grade security while providing the support you need to succeed from day one.
Single Login & Centralized Access
Access your entire tech stack from one secure dashboard
Security, Audit Logs & Data Encryption
Enterprise-grade protection at rest and in transit
Dedicated Brynson Success Manager
A proactive partner focused on your goals and growth
Onboarding & Adoption Resources
Ramp quickly and use the platform effectively from day one
Ready to see Brynsights in action?
Schedule a personalized demo and discover how Brynsights can transform your portfolio's performance with unified intelligence.
Free demo • No commitment • See results in minutes
Questions
Brynsights FAQs
Common questions about the Brynsights platform and its features.
Brynsights integrates with all major ILS platforms including Apartments.com, Zillow, Rent.com, Realtor.com, and more. We also connect with popular PMS systems to provide complete visibility into your marketing and leasing performance.
Unlike individual ILS dashboards that only show their own data, Brynsights consolidates all your ILS performance into one unified view. You can compare performance across platforms, track total spend, and get AI-powered recommendations on where to allocate your budget.
Ask Paul anything about your portfolio performance in plain English. Common questions include: "Which properties are underperforming?", "Where should I increase my ad spend?", "What's my cost per lead by source?", and "Show me my top performing listings."
Yes, Brynsights uses enterprise-grade security including SOC 2 compliance, encrypted data transmission, and secure cloud infrastructure. Your data is never shared with third parties or used for any purpose other than your reporting.
Most clients see their first data within 24-48 hours of connecting their sources. Full historical data import typically completes within the first week, giving you immediate access to trend analysis and performance insights.
Yes, Brynsights offers flexible reporting options including PDF exports, Excel downloads, and scheduled automated reports. You can customize reports for different stakeholders and set up recurring delivery.
Replace Guesswork with Clarity
Move faster, work smarter, and make decisions that can be trusted across every asset and every stakeholder. See Brynsights today.