Platform/BrynsightsBI

Your all-in-one command center.

BrynsightsBI pulls your ILS, PMS and every connected tool into one view of marketing, operations and asset data. Live dashboards, reports that write themselves, and signals that tell you what changed before it hits NOI.

Signals: 14 active signals, $1.17M revenue at risk
Real-time clarityWhat’s happening across the portfolio, now.
No more guessworkUnified, vendor-neutral data you can defend.
One source of truthMarketing, ops and asset data together.
Signals with reasonsWhat changed, why, what it’s worth, what to do.
Signals

Signals, not just dashboards.

Brynson compares every property to its benchmark across marketing, leasing, occupancy and exposure, then ranks the deviations by the money attached. Each signal says because and do this: “Renewal offers went out 12 days late. Pull the October batch forward.”

$1.17M
Revenue at risk across your portfolio if nothing changes
14
Active signals · 5 critical, 6 watch, 3 positive
See this week’s brief
Signal ledger: 14 active signals
Signal: exposure accelerating at Harbor View Towers, with the action to take
Reporting

Any data. Any audience. One living report.

Reporting is a product in its own right here, not an export button.

Report Center

Describe it. Paul builds it.

“Monthly owner report for flagship properties with attribution and compliance, plus an AI recap.” Paul assembles the sections, writes the takeaways and shows a live preview, and you can edit anything.

  • Audience-aware: owner, executive, marketing or white-label agency.
  • Every module: ILS, attribution, SEO, fees, consistency, comps and reputation.
  • AI recap: key takeaways written from the data, fully editable.
Paul assembled a six-section report
Attribution: first touch vs last touch
Report Studio

Reports that send themselves.

Start with Paul, a guided build or a SQL workbench. Or upload the report you already send and Brynson rebuilds it on live data, flagging the one section it can’t source. Brand it once, schedule it, and it lands in inboxes as a PDF.

  • Scheduled delivery: weekly packs to legal, monthly reports to owners.
  • Done for you: your success manager delivers a ready-to-send report within 48 hours.
Next sends: compliance pack weekly to legal, owner report monthly to owners
Recreate an existing report: 6 of 7 sections matched to live data
Dashboards

One grid of tiles. Every module.

Your home screen is a command center: portfolio, integrations, compliance and signals share one consistent tile, each leading with its most urgent item.

Compliance

Fee Transparency

Grades per property, the most urgent issue in a sentence.

ILS

Listing Consistency

Consistency by property and source, with mismatches totaled.

Integrations

Integration Insights

GA4, PMS and partner data at a glance, synced minutes ago.

Market & search intelligence

Where you stand, and who’s looking.

Rent comps, attribution and search demand, in the same reports your owners already read.

Rent comps

Your rents vs. market

Unit-type comps from HelloData, built into every owner report.

Attribution

Who starts it, who closes it

First touch vs. last touch, and where last-click mis-credits your channels.

Search

“Who’s searching what”

What changed in search demand, in a sentence, including AI-referral traffic.

Visibility

A search score per property

How each community shows up when renters look, tracked over time.

Paul is your analyst on call.Ask about occupancy, NOI or rents and get the chart, the insight and the next move.
Enterprise ready

Security, support & success.

Single login, centralized access

Your whole tech stack behind one secure sign-in, with role-based access by property.

Audit logs & encryption

Enterprise-grade protection at rest and in transit, with every action logged.

A dedicated success manager

A proactive partner focused on your goals. Onboarded in 2–4 weeks, data flowing in 24–48 hours.

FAQ

Brynsights questions.

Brynsights integrates with all major ILS platforms including Apartments.com, Zillow, Realtor.com, and more. We also connect with popular PMS systems to provide complete visibility into your marketing and leasing performance.

Unlike individual ILS dashboards that only show their own data, Brynsights consolidates all your ILS performance into one unified view. You can compare performance across platforms, track total spend, and get AI-powered recommendations on where to allocate your budget.

Ask Paul anything about your portfolio performance in plain English. Common questions include: "Which properties are underperforming?", "Where should I increase my ad spend?", "What's my cost per lead by source?", and "Show me my top performing listings."

Yes, Brynsights uses enterprise-grade security including SOC 2 compliance, encrypted data transmission, and secure cloud infrastructure. Your data is never shared with third parties or used for any purpose other than your reporting.

Most clients see their first data within 24-48 hours of connecting their sources. Full historical data import typically completes within the first week, giving you immediate access to trend analysis and performance insights.

Yes, Brynsights offers flexible reporting options including PDF exports, Excel downloads, and scheduled automated reports. You can customize reports for different stakeholders and set up recurring delivery.

BrynsightsBI

Replace guesswork with clarity.

Move faster, with numbers every stakeholder can trust, and see which ones they shouldn’t yet.